Welcome to Color Rx™
How are hue feeling today?
Color Rx™ is an experiment. Color Rx™ is a way of life. Color Rx™ asks, “What if colors could heal how you were feeling?” & then prescribes you a hue to boost your mood.
How Color Rx™ Works
Color Rx™ is an immersive art experience that fuses AI, Color Theory, and Synesthesia; taking your feelings and prescribing you a color that boosts your mood.
Based on all my research in Color Theory, Color Psychology, and my own touch of Synesthesia, I am able to sense the emotional valence of a color. Each color has an energy and a sentiment to me. So I turned that knowledge into a Color <> Emotion database that fuels the Algorithm that runs Color Rx™. The Algorithm asks: “How are you feeling today?” and based on your response, you are paired with a color that is meant to match your energy, make you feel better, or otherwise boost your mood.
The colors are disseminated as ‘Prescriptive Paint Chips’ which feature a phrase or message that meets you where you are. Think horoscope where you take what resonates and leave what doesn’t. The back of the paint chip encourages you to turn to this color whenever you need a dose of it’s energy, a suggestion to wear this color, and to look for it out in the world.
The Color Rx™ process can also be run manually, sans Algorithm. But I think it’s much more fun to tell a machine how you’re feeling and see what it comes up with, no?
A recap of the Color Rx: Bodega process.
SHOP Color Rx™ Prints
After the soft launch at Color Rx: Bodega on October 10th, Prints are now available to purchase online :)
BOOK Color Rx™ for an event or collaboration
Color Rx™ is currently available to be booked for 2 kinds of services:
Pop Up Event
Book the full experience for one of your events! This includes:
Access to algorithm that prescribes Paint Chips based on participant’s answer to “how are you feeling today?”
Quantity of Color Rx™ Prescription Chips based on # of attendees
(optional) Custom Paint Chips designed for your needs
(optional) ‘Office Hours’ where The Doctor meets with participants for a 5 min 1:1 and designs a custom 3 Paint Chip Print tailored to their ‘symptoms’
Brand Collaboration
License the Color Rx™ brand, ethos, and color psychology for your product. This includes:
Partnership with Maia to brainstorm and design a way to weave Color Rx™ into your materials. Think like:
Using the prescriptions on product labels
Selecting emotionally resonant colors for a new line
and more!
Launch Party Pop Up Event with the algorithm and Color Rx™ Prescription Chips, of course :)
A Brief History of Color Rx™
Maia at the original Color Rx show in 2017.
It all began as an independent research project incubated at Harvard’s metaLAB, based on the Forbes Pigment Collection at the Harvard Art Museums.
Color Rx™ was originally exhibited on August 12, 2017 at the Lightbox Gallery of the Harvard Art Museums as part of a week long exhibition called Machine Experiences.
The second iteration, Color Rx: Analog, was shown in January 2018 at the Rainbow Unicorn Gallery in Berlin.
The third iteration, Color Rx: Humanoid, had a three run show at Vessel Gallery in Boston during February 2018.
In 2022, the collection of Color Rx™ chips was turned into an original artwork.
In 2025, Color Rx™ gained popularity on social media, gaining the attention of companies like BEHR Paints, and has now been reprised as an official endeavor, with shows and collaborations like:
Color Rx: Bodega in NYC — October 10th, 2025
(Coming Soon) Color Rx feat. {musician to be revealed} in NYC— November 5th, 2025
(Coming Soon) Color Rx: Ventanita in Miami — Art Week, 2025
Maia at the Color Rx: Bodega in 2025.
Color Rx (Original)
Video recap of August 12th, 2018 Color Rx installation at the Harvard Art Museums as part of the "Machine Experiences" exhibition. Produced by Bardi Moradi.
August 2017 @ Lightbox Gallery in the Harvard Art Museums
"Color is ephemeral and complex. An installation in the Lightbox Gallery at Harvard Art Museums, Color Rx contended with the individuality of perception, while maintaining that the experiences in which perceptions are grounded can be traced back to, and tethered together by, a common, colorful trend. Drawing inspiration from from Harvard Art Museums’ Forbes Pigment Collection, scholarly texts, and the artist’s knowledge and intuition, the piece explored lines between truth and belief, color and illusion. And yet its prescriptions, unconventional and mysterious though they may be, made connections and produced impacts in the world, for gallery visitors and others.
Color Rx used a computer algorithm to diagnose a viewer’s inputs and “prescribe a color” in response. The piece was grounded in questions about trust in, or benefit from, “smart” systems, often in contexts where the algorithms are opaque—even when the output is very concrete. What does it mean for machines or systems to drive our behavior? Can we adequately assess the benefits and risks?"
Event Listing on Harvard Art Museums website
Read More from Mod & Bean
Gallery talk for opening day at Harvard Art Museums.
Original Press for Color Rx
2017 - Color Rx listed in Boston Magazine’s Five Reasons to Leave the House This Weekend
“What happens when the STEM fields intersect with art? Harvard Art’s “Machine Experience,” of course. This exhibition showcases the works of artists at metaLAB—a self-described “idea foundry, knowledge-design lab, and production studio”—and features art that incorporates and explores artificial intelligence. Get a color “prescription” from a computer algorithm; see the world the way your cell phone does; and chat with “Sherlock,” a unique chatbot. The gallery changes daily, so check the online schedule to makes sure you don’t miss anything.”